BBC ONE NEWS AT 10 VIEWING BLOG

This news programme is BBC’s late show where it incorporates national news and international news. The programme is mainly presented by Huw Edwards along with Fiona Bruce. In October 2000, the show was put in place to replace the 9 o’clock programme. The news bulletin is estimated to have 4.2 million views and is broadcasted on BBC One for half an hour (10:00pm – 10:30pm) from Monday – Saturday.

BBC News at 10 is broadcasted on it’s main channel; due to the mass audience it has, bulletins and news agenda’s follow national and international news. As the BBC is a public service broadcaster, it is vital that presenting style, layout and content caters for as many people as it can. Without a news agenda with a broad range of news, the programme is unlikely to appeal to all audiences in which it aims to do.

With the general election coming up, many bulletins over the month, for the programme at 10, have begun with updates from Labour and Conservative parties. These included a range of ULAY/SOTS with party leaders being interviewed as well as clips from their public speeches. Following this in the headlines came some lighter news about an artist who has waited decades for global recognition. Edwards reports the headlines in a serious, clear tone, ensuring that the reader is aware of what is coming up on the show. Though he does this all the time, his presenting style is trustworthy and the reader feels that the news presented is and will be relevant to them.

Comparing this bulletin to ITV’s news at 10 from the same night, it is clear that BBC follow their own set of news style and content. Tom Bradby leads the same news story headline following the Conservative party, however his presenting method is lighter and less serious than Huw Edwards. Bradby almost questions the headline, allowing the audience to do so too. This is followed by the death of an eleven year old child at a theme park. Though BBC news at 10 did include this in its main headline, it came in last compared to ITV’s bulletin. ITV take a less formal approach on news agenda and presenting style with headlines about girl bands from the 90s in the broadcast.

In terms of the format of both programmes, they both keep the news short and simple. It is easy to understand and clips, interviews and content is easy to follow. They both aim to educate and inform audiences and they do this very well engaging with viewers but just in different ways.

BBC News at 10 can be compared to regional broadcasts such as ITV Granada Reports and of course BBC’s own North West Tonight. The audience for the specific locations would differ to News at 10 because these two shows only cater to those who are widely affected in the North. Comparing the shows to News at 10, it is clear to see that a viewer who watches News at 10 would want world wide news as well as national news; the regional news broadcast is irrelevant to them.

With ITV running their own news at 10, the two shows clearly differ from each other. BBC at 10 tends to be more formal, taking a more analytical point of view whilst ITV at 10 takes a more jolly, upbeat perspective. It is clear to see that the manner that presenters and reporters use on ITV differ to those on BBC because of the conversational tone they use. Though ITV presenters and reporters do keep it professional, BBC members tend to stick to the traditional style of news reporting and communication.

Overall BBC News is considered a trusted source to audiences with 32% rating on the Globescan poll followed by ITV news. The show at 10 o’clock easily engages viewers continuously and rarely leaves viewers confused with the content.