World Baking Day: I bake without measuring my ingredients!

Though this blog post will go up after World Baking Day, when I’m typing it up it’ll be World Baking Day so I’ll type in present tense pretending like today is the day. To celebrate, I decided to take on this challenge and see how I get on.

Now I am not a very good baker, I don’t bake often and usually when I do, I tend to either put too much salt in or I end up ruining the mixture by adding too much sugar or flour. This was actually meant to go completely wrong but it didn’t actually go that bad (yes, I have convinced myself).

Anyway, I didn’t use any measuring cups or even a recipe; I just went with my common sense and off I went shopping for my ingredients. Cakes aren’t actually hard to make and if you’ve ever watched the Great British Bake Off then you’ll pretty much know hOW to make them.

For this recipe I used:
– Self raising flour
– Sugar
– Pinch of salt
– Asda’s baking butter
– 2 eggs
– Pinch of baking powder
– Icing/sprinkles

Once I started, it was actually quite easy. Add the sugar and butter, wait till it becomes light and fluffy. Then add the flour, eggs, baking powder and salt. Stir it all together and add vanilla essence or anything else that takes your fancy. You’ll now have a mixture and now you can put them in some cake cases and pop them in the oven; wait about 15-20 minutes and you’ll have them!

Below are a few photographs some of the steps I took to bake these cupcakes.

Basic ingredients: Eggs, flour, sugar and butter.

Mixture made, placed in cake cases.

In the oven, 200 degrees for 15-20 minutes.

Out of the oven, let it cool down.

Let it cool down, decorate with frosting and sprinkles.

Below is a short video of how I went about making the cupcakes –

Overall, I think the challenge was a success, I didn’t ruin the cupcakes and the amount of sugar and salt was actually okay. For someone who didn’t measure the ingredients or even follow a recipe, I did myself proud. I also enjoyed baking so I think I will definitely bake more. It is fun as well as a way to relax whilst ending up with some delicious teats with a cup of tea.


This news programme is BBC’s late show where it incorporates national news and international news. The programme is mainly presented by Huw Edwards along with Fiona Bruce. In October 2000, the show was put in place to replace the 9 o’clock programme. The news bulletin is estimated to have 4.2 million views and is broadcasted on BBC One for half an hour (10:00pm – 10:30pm) from Monday – Saturday.

BBC News at 10 is broadcasted on it’s main channel; due to the mass audience it has, bulletins and news agenda’s follow national and international news. As the BBC is a public service broadcaster, it is vital that presenting style, layout and content caters for as many people as it can. Without a news agenda with a broad range of news, the programme is unlikely to appeal to all audiences in which it aims to do.

With the general election coming up, many bulletins over the month, for the programme at 10, have begun with updates from Labour and Conservative parties. These included a range of ULAY/SOTS with party leaders being interviewed as well as clips from their public speeches. Following this in the headlines came some lighter news about an artist who has waited decades for global recognition. Edwards reports the headlines in a serious, clear tone, ensuring that the reader is aware of what is coming up on the show. Though he does this all the time, his presenting style is trustworthy and the reader feels that the news presented is and will be relevant to them.

Comparing this bulletin to ITV’s news at 10 from the same night, it is clear that BBC follow their own set of news style and content. Tom Bradby leads the same news story headline following the Conservative party, however his presenting method is lighter and less serious than Huw Edwards. Bradby almost questions the headline, allowing the audience to do so too. This is followed by the death of an eleven year old child at a theme park. Though BBC news at 10 did include this in its main headline, it came in last compared to ITV’s bulletin. ITV take a less formal approach on news agenda and presenting style with headlines about girl bands from the 90s in the broadcast.

In terms of the format of both programmes, they both keep the news short and simple. It is easy to understand and clips, interviews and content is easy to follow. They both aim to educate and inform audiences and they do this very well engaging with viewers but just in different ways.

BBC News at 10 can be compared to regional broadcasts such as ITV Granada Reports and of course BBC’s own North West Tonight. The audience for the specific locations would differ to News at 10 because these two shows only cater to those who are widely affected in the North. Comparing the shows to News at 10, it is clear to see that a viewer who watches News at 10 would want world wide news as well as national news; the regional news broadcast is irrelevant to them.

With ITV running their own news at 10, the two shows clearly differ from each other. BBC at 10 tends to be more formal, taking a more analytical point of view whilst ITV at 10 takes a more jolly, upbeat perspective. It is clear to see that the manner that presenters and reporters use on ITV differ to those on BBC because of the conversational tone they use. Though ITV presenters and reporters do keep it professional, BBC members tend to stick to the traditional style of news reporting and communication.

Overall BBC News is considered a trusted source to audiences with 32% rating on the Globescan poll followed by ITV news. The show at 10 o’clock easily engages viewers continuously and rarely leaves viewers confused with the content.